Important metrics to measure your financial health

Financial metrics provide a way to track the financial performance of your company. By collecting accurate data, you can make informed decisions about where best to allocate resources and cut costs so that your organization is sustainable in its operations.

The need to stay on top of finances is an important one for any business, no matter the size. Financial numbers should be tracked from start-to prevent future headaches when it comes time for funding!

In this guide we've put together 10 metrics that are particularly relevant when you're starting out and don't have much money or resources at your disposal - but want something meaningful nonetheless!


This e-guide covers some of the most crucial financial metrics including:

  • Runway
  • Burn rate
  • Revenue
  • Monthly recurring revenue
  • MRR churn
  • Average revenue per account
  • Customer lifetime value
  • Customer acquisition cost
  • CAC payback
  • Gross margin

Download the e-guide now and get to know what needs attention now before things get too complicated!

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